Designing with Empathy

I am a big believer in designing as if I were the user. That’s why, when solving users' challenges and problems, I put myself in their shoes and think like they think. When it comes to UX Design and Research, two guiding principles shape my work:

1. People impact what we design; technology impacts people's lives.

   • I always strive to create positive experiences with technology.

   • I dedicate 100% effort to creating designs that solve users’ problems and elevate their experiences, making them as easy and straightforward as technologically possible.

2. Tell a Story through Design

   • I don't just showcase the design process; I tell a story.

   • After all, it's all about designing for people.

Below are some case studies that demonstrate how I apply these principles in my work: