Hello, I'm Sania

UX Researcher | Problem Solver | Behavioral Economist

I apply the art and science of understanding human behavior to transform complex challenges into actionable, user-friendly solutions.

Some call me creative, others analytical. My strength lies in turning complex challenges into clear, actionable solutions. With a background in Business and Society, I excel at understanding the interplay between businesses, societies, and technology, particularly in how people interact with their surroundings. My work spans UX design and AI-driven insights, enhancing user experiences and delivering impactful research. I’ve effectively translated complex data into strategic narratives, ensuring stakeholders grasp the research implications through clear communication and public speaking.